Privacy Policy
Effective Date: 2/23/2026
Last Updated: 02/23/2026
The Lunsford Agency (“Company,” “we,” “us,” or “our”) operates the website https://www.thelunsfordagency.com and provides life insurance and annuity services in the states of Ohio and West Virginia. We are committed to protecting your privacy and safeguarding your personal information in accordance with applicable federal and state laws.
This Privacy Policy explains how we collect, use, disclose, and protect your information.
1. Information We Collect
A. Information You Provide to Us
When you contact us, request information, apply for life insurance or annuity products, or otherwise engage with our services, we may collect:
Full name
Mailing address
Email address
Phone number
Date of birth
Social Security number (when required for underwriting or compliance)
Financial information (income, assets, retirement accounts, beneficiary details)
Insurance and annuity objectives
Health-related information (when required for life insurance underwriting)
This information is necessary to evaluate, quote, place, and service insurance and annuity products.
B. Information Collected Automatically
When you visit our website, we automatically collect certain technical information, including:
IP address
Browser type and version
Device type
Pages visited
Date and time of access
Referral source
We use analytics tools (such as Google Analytics or similar services) to understand website usage and improve performance.
For more information about our use of cookies and tracking technologies, please review our Cookie Policy:
👉 https://www.thelunsfordagency.com/cookies-policy/
C. Information from Third Parties
We may receive information from:
Insurance carriers
Underwriting partners
Financial institutions
Credit reporting agencies (where permitted by law)
Licensed marketing partners
2. How We Use Your Information
We use personal information to:
Provide quotes for life insurance and annuities
Process applications and service policies
Conduct suitability reviews for annuity recommendations
Comply with anti-money laundering (AML) and fraud prevention requirements
Communicate regarding policies, updates, or service matters
Improve website functionality and marketing effectiveness
Comply with federal and state regulatory requirements
We do not sell your personal information.
3. How We Share Information
We may share your information with:
Licensed insurance carriers for underwriting and policy issuance
Broker-dealers or financial institutions involved in annuity placement
Third-party service providers (IT hosting, CRM systems, analytics providers)
Government regulators or law enforcement when required by law
Professional advisors (legal, accounting, compliance)
All service providers are contractually required to safeguard your information.
4. Compliance with Federal and State Law
As a life insurance and annuity agency operating in Ohio and West Virginia, we comply with:
The Gramm-Leach-Bliley Act (GLBA)
Applicable Ohio and West Virginia insurance privacy regulations
Federal and state anti-money laundering requirements
Suitability standards applicable to annuity recommendations
We maintain internal safeguards to protect nonpublic personal financial information as required by law.
5. Data Security
We implement reasonable administrative, technical, and physical safeguards, including:
Secure website encryption (SSL)
Access controls for sensitive data
Secure data storage systems
Ongoing monitoring and risk management practices
However, no internet transmission can be guaranteed to be completely secure.
6. Cookies and Tracking Technologies
We use cookies and similar technologies for:
Website analytics
Performance optimization
Marketing insights
Details about our cookie practices are available here:
👉 https://www.thelunsfordagency.com/cookies-policy/
You may adjust cookie preferences through your browser settings.
7. Data Retention
We retain personal information for as long as necessary to:
Fulfill the purposes described above
Comply with insurance and financial regulatory requirements
Maintain required business records
Resolve disputes and enforce agreements
Retention periods may vary based on regulatory obligations.
8. Children’s Privacy
Our services are not directed toward individuals under the age of 18. We do not knowingly collect information from minors.
9. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those third-party sites.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date.
11. Contact Information
If you have questions about this Privacy Policy or our data practices, please contact:
The Lunsford Agency
69 W 2nd St #104
Chillicothe, OH 45601
United States
Phone: (740) 779-0246
Email: lunsfordinsurance@horizonview.net
Website: https://www.thelunsfordagency.com